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eMetrics Boston 2012 Highlights
A few weeks ago I had the opportunity to attend eMetrics in Boston. (I actually started this blog post on the plane home but am only now finishing… I blame on-boarding a new job for taking up all my...
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Adobe Summit 2013 Recap
This past week I had the unique opportunity to attend Adobe Summit as a part of the industry but not a part of the Adobe community (currently). In a prior life I worked as a web analytics manager for...
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#unSummitSLC 2013 Recap
Two weeks ago in Salt Lake City I was lucky enough to have the opportunity to attend and speak at unSummitSLC (I spoke about mobile & cross-channel analytics). unSummit is a half-day, intimate...
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Congrats to the DAA 2013 Awards for Excellence Winners!!
The other week I had the privilege of attending the DAA 2013 Awards for Excellence along with 180 of some of the brightest minds in the analytics industry. The talent in the room was unparalleled! A...
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#eMetrics SF 2013 wrap-up
Last month I had the opportunity to attend and speak at the 2013 eMetrics Marketing Optimization Summit in SF. What is always a good conference seemed even better this time around. The sessions I...
View ArticleeMetrics Sydney Recap
A couple of weeks ago I had the opportunity to attend and speak at eMetrics in Sydney, Australia. This was the first conference I had attended or spoke at outside of the US, and a very unique...
View ArticleAdobe Summit 2014 Recap
Summary & Key takeaways from Adobe Summit 2014 The Adobe Summit has exploded over the past 3 years as it moved away from the Grand/Little America, where it was still hyper focused on analytics...
View ArticleYour Optimization Program’s First Hire
Just starting out in web optimization? I recently spoke on a panel at Optimizely’s Opticon and one of the questions that came up was ‘who would be your first hire’ for a new optimization program. There...
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Join the DAA SF Symposium on Nov 13: Getting Data Right with Quant AND Qual!
Originally posted on the official Google Analytics Blog, reposting here:This year the annual Digital Analytics Association (DAA) San Francisco Symposium is taking place on Thursday November 13th and...
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I’m a Woman in Tech: How it Helps Me and Hurts my Gender
I’m an analytics professional. A teacher. An advocate. An advisor. I work in tech. I work with engineers, developers, marketers, sales, product, and ops. I work with all levels, from analysts to...
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